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Innovation Does Not Guarantee Commercial Success
Author:Abhanand Bhoi
Posted Date: 5/24/2010 4:09:25 PM
I think, innovation does not guarantee commercial success and rather large number of barriers to adoption in the marketplace; the amount of commercial skill and effort that successful new product or process is frequently undervalued by the originator of the technology. There are also many different routes to market. Selection of the optimum route requires diligent business research and planning. Without such planning, limited success may be achieved but the most likely results will be losses of time, effort and money.
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